Epitomizing a perfect match – the marriage of creativity, forward thinking, and above all doing things with a distinct level of integrity and pride – RVCA, in conjunction with famed Italian bicycle company Cinelli, is proud to present Pressure.

Undoubtedly two of the most discerning design houses of our time, RVCA and Cinelli have collaborated with an exceptional list of renowned artists (Ashley Macomber, Barry McGee, Clare Rojas, C.R. Stecyk III, Dan Murphy, Dmote, Jesse Geller, Josh Lazcano, KAWS, Madsaki, Phil Frost, PM Tenore and Stephen Powers), all of whom have in some way redefined the world of art through their own artistic sensibility, in producing Pressure.

Providing a new statement on a traditional sport and furthermore imparting a fresh insight into a subculture very much responsible for a new movement in popular culture, Pressure matches RVCA’s deep roots within the arts and Cinelli’s apparent appreciation for world class design.